Design communication is a process we all undertake each day of our lives. Throughout the design process, there is human interaction. Designers constantly interact with clients, users, experts, teammates and supervisors. Through this portal space is available for, public dialogue, negotiations, collaboration, and redesign along with sharing the interpretation, perceptions and suggestions of the people involved. Quality of design and designers thinking is improved with good communication and clear articulation of requirements and design.
India’s vocational training institutions working in creative spheres like ARCH Academy of Design, which is engaged in imparting design education & training by focusing indigenous skills (handicrafts) are well positioned to cater to the growing demand for vocational courses based upon creative design and media to generate meaningful employment for India’s youth especially skilled communities.
This partnership will infuse a new lease of life in developing and promoting the Indian creative and cultural Industry to create jobs.By collaborating with Perth college UHI, the materials will be designed in a manner that will be able to cater to a large cross section of the industry,which is on a growth path in both the partnering countries. The pedagogy will be jointly developed keeping in view the requirements of the cultural industry in both the countries especially in terms of the use of digital technology and web based delivery methods.
Therefore combining UK’s strengths in creative industries with vast untapped potential of Indian cultural industries makes sense for UK’s fraternity of practitioners and academicians like those at UHI Perth working in the sector to aim for carving out a niche into the huge Indian market for CCI yet to be tapped in its true sense.