The Project UKIERI

Communication and Application of Design to Promote Mutual Creative& Cultural Industries

 In the transition to a knowledge-based economy, the creative and cultural industries have become the most rapidly growing phenomena in the world. Following the UNESCO charter, a number of countries initiated a slew of policies, programmes, pilot projects and administrative mechanisms to tap the potential of these content driven enterprises. While each of the nations formulated their own, context specific definitions, they all acknowledge the synergy of the cultural and creative industries and see them together as the primary drivers of their economy.

The aim of our project is to build capacity of the mutual faculty through exposure to and learning from one another’s cultural and creative industries (CCI) like crafts,design, fine arts, theatre, architecture, heritage and tourism in order to prepare a world class course curriculum around Design Communications with specialisation in Cultural & Creative Industries.

India’s vocational training institutions working in creative spheres like ARCH Academy of Design, which is engaged in imparting design education & training by focusing indigenous skills (handicrafts) are well positioned to cater to the growing demand for vocational courses based upon creative design and media to generate meaningful employment for India’s youth especially skilled communities.

This partnership will infuse a new lease of life in developing and promoting the Indian creative and cultural Industry to create jobs.

By collaborating with Perth college UHI, the materials will be designed in a manner that will be able to cater to a large cross section of the industry,which is on a growth path in both the partnering countries. The pedagogy will be jointly developed keeping in view the requirements of the cultural industry in both the countries especially in terms of the use of digital technology and web based delivery methods.